Use the power of lighting to draw people to the most interesting corners, displays and products. A beautiful product deserves attention. Put it literally in the spotlight with accent lighting.
Direct accent lighting
The light is manipulated through a narrow beam to make the light shining on a display, a new product release or special promotions more focused. The light is brighter and attracts the customer’s attention. With accent lighting you create highlights and contrasts. The product in the spotlight attracts the attention of the customer and gets the perception of “important product”. You can steer the customer to specific corners of the shop via strategic points of light.
Don’t forget to also set accents in the window. This way you get the attention of passers-by. A well-lit and attractive shop window attracts customers.