Shop lighting does much more than just lighten the shop. Light influences the shopping experience and the buying process of the client.
The atmosphere is determined by the interior, the colours and the light in the shop. But shop lighting can make the shop stand out and make the customer feel comfortable in the shop.
A lot of interior architects think about decorative lighting. The decorative aspect of lighting gives the interior an extra touch. Yet, lighting techniques and light characteristics are equally important (or even more important). Light can make-or-break the interior and atmosphere of a shop. The textures, materials and colours of the interior come to their own with the right lighting techniques and light characteristics.
A nice architectural building? An industrial building? Or a clean, white interior? Wooden furniture? Light colours? Or dark colours? None of these ore equal. Therefore every shop asks for specific lighting techniques and light characteristics. There are two elements that play a main role in the shopping experience and the mood of the shop. The first is the combination of general lighting with accent lighting. The second, the use of the right light colours.
As a shop manager, you first want to draw attention to your shop and make the customers come inside. Therefore, you need a well-lighted shopping window and an entrance that says “Welcome”. Capture the right details in your shopping window and bring extra light in your entrance.
But once the customer is in, you want your customer to stay, look around and buy. The proper use of shop lighting makes your customer curious to see the whole shop. Also, shop lighting guides the client to the important zones.
A combination of general lighting and accent lighting creates virtual places. General lighting gives the light you need to see. Accent lighting determines the zones and the product to discover in the shop.
When you have an exclusive product, the right shop lighting gives the exclusive look that you pursue.
When you have a less expensive product, the product should also look good. But not exclusive.
Well-chosen shop lighting makes the product feeling correspond to the price ticket. A difference between the perception of a product and the price, creates a feeling of distrust with the customer.
When you sell fresh food, you want to emphasize the freshness of the products. With the right shop lighting techniques, the meat looks more tender, the bread crustier, the vegetables fresher, …
The perception of the products is completely determined by the light characteristics and lighting techniques: light colours, light distribution, accent lighting or general lighting, …
To influence the shopping experience and the shop’s success, you need to combine the right lighting techniques and light characteristics.
The main lighting techniques for shops are:
Within these lighting techniques lighting professionals also consider the light characteristics. Which light colours are the best for this interior? Which lighting distribution works best? Which light intensities are recommended? …
A lighting adviser specialised in shop lighting, takes into account the complete customer journey and gives advice suited to your shop.
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